Their goals were ambitious:
- Generate leads for both new and used equipment through SEO
- Boost web-driven conversions with CRO
- Build a site that serves multiple divisions: Parts, Service, Sales, Rentals, and Customer Support
- Showcase their team and capabilities
- Introduce eCommerce functionality for a modern customer experience
Key features include:
- Responsive design across all devices
- WooCommerce eCommerce capabilities
- NitroPack optimization for speed and performance
- HubSpot CRM and custom ERP integration
- SEO and CRO enhancements
The results? Nothing short of impressive:
- 200% increase in Marketing Qualified Leads (MQLs)
- 100% growth in organic traffic
- Top 10 keyword rankings up by 100%
- Top 3 keyword rankings up by 75%




