PRIMP Case Study Image - Digital 1 Agency

About Client

  • B2C
  • Retail Women’s Clothing
  • 7 locations in MN & SD


  • Web Design & Development
  • eCommerce
  • eCommerce Integration

Primp Boutique opened its first doors September of 2010 in St. Paul, Minnesota with the vision of creating a high-end boutique experience where everything is under $100. The shop was bustling from the moment it opened and PRIMP quickly expanded throughout the Twin Cities. Today, they have 7 locations in the Twin Cities and a location in Sioux Falls, South Dakota.  

When Primp approached Digital 1, the Pandemic was causing major disruptions to their brick-and-mortar model. They had a basic eCommerce website that was an add-on to their Point-of-Sale software and needed to take their eCommerce game to the next level. Together, Digital 1 and the PRIMP team built a custom WordPress/WooCommerce website and integrated it with their Point of Sales system LightSpeed.  


  • Designed and created a completely new WordPress website 
  • Custom setup WooCommerce for the eCommerce solution. 
  • Setup and assisted the PRIMP eCommerce team in integrating Shipstation 
  • Integrated WooCommerce with their Point-of-Sale system Lightspeed 
  • Assisted the PRIMP eCommerce team with optimizing their processes and procedures 

After 2 years, we continue to work with, and assist PRIMP with continuous UI and UX improvement as well consult on Digital Strategy.