Opportunities in SEM and PPC
There’s no question that formulating an effective Search Engine Marketing (SEM) and/or Pay Per Click (PPC) strategy is a challenge for digital marketers. Using paid tactics to gain visibility on search engines, as opposed to using tactics that help a website rank organically, is obviously money spent out of pocket and needs to be effective.
With so much noise, so many promises and offers too good to be true from companies pitching instant results, by simply plugging your info into Google Ads, it can be a muddy landscape with plenty of snake oil sales and half-truths. SEM and PPC can be a daunting task for even the most skilled marketer, because every aspect in digital marketing is best served by a constant, consistent process in order to produce a quality ROI on your marketing dollars.
Digital 1 is ready to help B2B and B2C eCommerce companies drive sustainable, quality results from your Google Ad spend. From new B2B lead generation using Google Ads to adding new customers to your eCom pool, Digital 1 has the experience and insight to create actionable results.