Search Engine Marketing: Opportunities in SEM & PPC

Opportunities in SEM and PPC

There’s no question that formulating an effective Search Engine Marketing (SEM) and/or Pay Per Click (PPC) strategy is a challenge for digital marketers. Using paid tactics to gain visibility on search engines, as opposed to using tactics that help a website rank organically, is obviously money spent out of pocket and needs to be effective.

With so much noise, so many promises and offers too good to be true from companies pitching instant results, by simply plugging your info into Google Ads, it can be a muddy landscape with plenty of snake oil sales and half-truths. SEM and PPC can be a daunting task for even the most skilled marketer, because every aspect in digital marketing is best served by a constant, consistent process in order to produce a quality ROI on your marketing dollars.

Digital 1 is ready to help B2B and B2C eCommerce companies drive sustainable, quality results from your Google Ad spend. From new B2B lead generation using Google Ads to adding new customers to your eCom pool, Digital 1 has the experience and insight to create actionable results.

Let’s start the conversation

Not happy with the performance of your ads? Want to reach a new audience? Want to revamp your SEM strategy and increase lead volume? Reach out and start a conversation with our Search Engine Marketing experts! We’re ready to help!

Keep Pace with Google

Keep pace with Google Ads changing landscape

Since 2020, Google Search engine marketing and Google Ads have evolved into one of the most effective platforms for digital advertising. And since then, there have been legions of changes, updates and efficiencies enacted and applied to those tools. Changes including things like:

Dynamic ad generation
Algorithm and targeting updates
Auto bid, bid strategy and conversion feedback
A notable rise in Google Shopping and shop ads

To keep pace with all these changes and strategies in real time so your ads continue to perform is, in itself, a full-time job. One that many companies don’t have the luxury or resources to effectively manage alone. Some companies still make the attempt by self-implementing ads, but this hasn’t been a winning strategy for at least 15 years’ time at this point. And keep in mind, that is “internet time,” in years. The truth is most marketing teams don’t have the expertise or even just the appropriate amount of time to handle this specialized avenue of advertising. And the unfortunate results are wasted time, budget and ultimately ineffective ads, creating an overall bad situation and leaving a bad taste in when it comes time to review ROI and overall bottom line.

Taking a long-game approach for success

It may sound counter-intuitive, but to find success in this space, it will take some time to get your Ad game to a level where you begin to see a positive ROI, especially if you’re starting from scratch.

Going from nothing to a well-optimized ad campaign takes a lot of adjusting, a good amount of time and some good old-fashioned patience. You have to first set up for a successful launch, create a feedback loop to make necessary adjustments and tweaks, then re-launch and constantly repeat. You should be ready to expect and be comfortable with a minimum of six to eight months’ time before you to start see measurable, significant results. Anyone who tells you otherwise isn’t being straightforward, and you’d be best served avoiding those potential pitfalls. The only way to correctly manage your market efforts and dollars is through constant updating for improvement. Digital 1 is your partner in getting your ads seen, no matter what your goals are.

SEM Long Game

SEM to Scale

We build and design to scale

We begin by first taking into account the current state and needed scale of your marketing efforts. The best gauge of that is to start with what is budgeted towards your eCom advertising. The great thing about us is that we can work effectively with a range of budget dollars.

From simpler efforts starting at $3K/month to $10K and beyond, we easily scale our services to match your budget, needs and timing. We’ll work with you to formulate an effective game plan to service your marketing efforts efficiently. No matter your company’s size, we optimize our collective efforts to meet your specific goals.

Whether you’re looking for an assessment of your current ads or are wanting to seamlessly scale up your marketing, Digital 1 will identify new areas of opportunity or expansion. Most importantly, we find new ways to optimize your efforts, because our goal is to increase your marketing ROI.

Let us audit your SEM Strategy & Performance

Contact us today for a free evaluation and to start an educated discussion about your SEM and PPC practices. We’ll begin with a SEM Audit that’ll help our team better understand your current strategy, where you want to go, and also show how people find you and your competitors today.

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612-547-8261

Let us audit your SEM Strategy & Performance

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