RMS Case Study Image - Digital 1 Agency

About Client

  • B2B
  • Multiline Dealer
  • 8 Locations in the Midwest


  • Web Design & Development
  • eCommerce
  • eCommerce Integration
  • Inbound Marketing
  • SEO

Road Machinery & Supplies Co. (RMS) is a distributor of construction and mining equipment with sales and support operations throughout the Upper Midwest. They are a multiline dealer, representing the best brands of construction equipment in the industry.

When RMS approached Digital 1, they were unhappy with their current website solution as well as the number of leads/sales that were being driven by it. They knew their website could be a key growth engine but didn’t have a partner to help them accomplish this. RMS also wanted to bring used machinery listings in-house instead of exclusively advertising and selling them nationwide via a third-party website. Once RMS started working with Digital 1, they quickly realized that their digital presence could be the key growth engine that they were looking for.


  • Designed and created a completely new WordPress website optimized for search and conversions
  • WooCommerce custom setup for in-house machinery listings
  • Implemented HubSpot Marketing software and onboarded marketing team
  • Increased monthly lead volume from 25/month to 70+/month
  • Achieved the top of Google’s first page for keyword rankings in key industry segments
  • Assisted integrating HubSpot and their CRM (CRM Series)
  • Assisted integrating WooCommerce with their CRM (CRM Series)
  • Assisted with lead nurturing and marketing automation
  • Assisted with email marketing strategy and execution

After 3 years, we continue to help RMS grow and get the most out of their digital presence.